The new 2011 Ram Laramie Longhorn was recently named "Truck of Texas" by the Texas Auto Writers Association (TAWA). Truck of Texas is TAWA's top honor, and is earned over the course of a two-day "Texas Truck Rodeo" organized by the professional journalists' group.
The workhorse 6.7-liter Cummins Turbo Diesel engine has been a jobsite regular for years, and for a good reason: it has exceptional power and durability and on the Ram Heavy Duty 3500 the diesel engine is standard.
Judging by the 40-plus TAWA members occurs over two full days of on- and off-road vehicle evaluation. Consideration is given to everything from exterior styling and off-road capability to the entrant's overall utility, value and fuel efficiency.
"Texas accounts for about 17 percent of the total U.S. pickup market-that's why we always call it the center of the truck universe," says Fred Diaz, a native Texan and President and CEO-Ram Truck Brand and Head of National Sales, Chrysler Group LLC. "The Truck of Texas award is very prestigious."
The Ram Laramie Longhorn was shown for the first time back in September at the State Fair of Texas in Dallas. Ram Laramie Longhorn is the most luxurious truck ever produced by the Chrysler Group, and is designed for the owner who needs a truck for work or play, but won't settle for anything but the finest quality and refinement.
Ram Laramie Longhorn edition models are also prominently commemorated with distinctive Western-style exterior badges. A chrome metal Laramie Longhorn edition badge with painted accents is mounted to the tailgate, while eyecatching model-specific (1500, 2500 or 3500) Laramie Longhorn edition badges adorn the doors.
(www.ramtrucks.com)