Royal Purple Show It Off

Royal Purple, the premium synthetic lubricant manufacturer, announced its fourth annual Show It Off at SEMA photo contest launched on Monday, July 14 on the brand’s Facebook fan page. The winner of the contest will have the opportunity to display his or her vehicle at the 2014 SEMA Show as a feature vehicle outside the Las Vegas Convention Center, Nov. 4-7, 2014.Royal Purple is a leading lubricant company, with a complete line of premium synthetic lubricants and performance chemicals for automotive, commercial trucking and industrial applications.

“This is a great way to give one of our enthusiasts the chance to show his or her vehicle to a worldwide audience,” said Marlena Solomon, Marketing Specialist. “The winners we’ve had from previous years have set the standard high for the vehicles we host, so I’m looking forward to seeing what this year brings,” she added.

Past winner, Mark Field’s 1969 Chevy Camaro. Fields will serve as a guest on this year’s judging panel.

In addition to paid registration as a feature vehicle, the winner will receive hotel accommodations (restrictions apply), Royal Purple products, Royal Purple apparel and an invitation to attend a winner’s dinner hosted by Royal Purple. Following initial photo submissions to the Royal Purple Facebook fan page starting July 14, online fan voting will begin July 25, followed by a final round of judging August 5–9.

Contest Timeline:

Photo Submission Period: July 14–24
Online Voting: July 25–31
Judging: August 5–9
Winner Announced: August 11 

The judging panel for this year’s contest includes last year’s Show It Off at SEMA winner, Mark Fields and a variety of personalities from the automotive, motorsports and entertainment industries, including:

Townsend Bell–IndyCar and TUDOR Sportscar Championship driver and TV personality
Tim “Skrape” Katz–VP and co-founder, Authentic Brands Group LLC., TAPOUT LLC
Jeff Thisted–Discovery Channel’s television show “Rods ‘N Wheels”
Carrie Strange–2013 Royal Purple Ladies Feature Vehicle Contest Winner 

SEMA attracts more than 200,000 people from the automotive equipment industry to Las Vegas. Though not open to the public, common areas of the convention center–such as where Show it Off at SEMA winners and other feature vehicles are displayed–are accessible to non-industry guests. Past winners for the Show it Off at SEMA contest include:

2013
Mark Fields’ 1969 Chevy Camaro
Steven Bloom’s 1955 Ford F-100

2012
Todd Foust’s 1965 Ford Mustang convertible
Dennis Rostenbach’s 1970 Plymouth Road Runner

2011
Joe Cherry’s 1958 Chevrolet Nomad
Shawn Kaufman’s 2010 Dodge Challenger R/T

(888-382-6300/www.royalpurple.com)