Lubrication Specialties Inc. has announced the expansion of the company’s growing management team. The company’s new director of E-commerce, Carmen Fiordirosa, joined the LSI team in July and plans to work remotely from Chicago.
In the newly created role, Fiordirosa will collaborate with cross-functional partners to grow e-commerce sales for multiple markets by ensuring a consistent brand message, robust content and online account support. Responsibilities will encompass business development and strategy, website and social media content and development, promotional campaigns, online marketing, website design, customer service, web analytics and technologies.
Prior to joining LSI, Fiordiorsa served as the director of marketing for CleanTools in Westmont, IL. There she was responsible for developing brand strategy, content marketing, and provided account management for distributors and suppliers across three markets–automotive aftermarket, marine and pet markets.