Last week I sat down with our marketing director and the question was asked, "Who exactly is a Diesel Tech reader?" At first I thought this was a tough question since this is a national publication with a wide-variety of enthusiasts. But the more I thought about it, the more the answer seemed quite simple. So to help speed things up for our marketing department, I created this simple and easy way to determine who our readers really are. With apologizes to Jeff Foxworthy for "borrowing" his format.
If you had to finance your couches, but negotiated a cash price for your turbo, you might be a DT reader.
If you have more videos of your truck on YouTube than you do your own kids, you might be a DT reader.
If you've ever tried to sneak into The SEMA show as a buyer, you might be a DT reader.
If your home garage consists of bar stools, a stocked fridge and a flat screen TV because this is your favorite "room" in the house, you might be a DT reader.
If your favorite aftermarket retail company recognizes your voice on the phone when you call, you might be a DT reader.
If instead of wearing cologne or perfume, you prefer the enchanting aroma of diesel fuel with just the perfect hint of motor oil, you might be a DT reader.
If your tires and rims cost more than your wedding, you might be a DT reader.
If your quarter-mile time is your ATM code, you might be a
DT reader.
If you ever bruised your ribs from working on your truck all weekend, you might be a DT reader.
If you've ever refused to go to Home Depot in anything but a truck, you might be a DT reader.
If you've ever black-smoked another driver because he was tailgating you, you might be a DT reader.
If you made your pregnant wife climb up in your lifted truck to rush to the hospital for the delivery of your child because you felt your truck needed to be with the family on this special day, you might be a DT reader.
If you have access to a car that gets better gas mileage, but of course you still use your truck as your daily driver, you might be a DT reader.
If you've ever beat a sports car on a green light for the simple reason of "because you can," you might be a DT reader.
If your favorite tunes come from a catalog and not from a radio station, you might be a DT reader.
And finally, if a guy in a Prius has ever called you an environmental terrorist (and you liked it), you might be a DT reader.