According to a recent SEMA article, truck sales for the first half of 2008 have dropped 23 percent compared to the same time last year. Fuel prices are largely blamed for the drop. AutoPacific, an automotive industry consulting firm, predicts that overall pickup sales (including compact and full-size) will drop 18 percent in 2008.
What's taking the biggest hit? This chart from SEMA shows the numbers.
TOP-20 PICKUP TRUCK SALES JANUARY-JUNE
| Make/Model | 2008 | 2007 | % Change |
|---|
| Chevrolet Silverado |
185,057 |
236,281 |
-22% |
| Ford Light Duty |
164,828 |
213,263 |
-23% |
| Ford Super Duty |
99,032 |
130,031 |
-24% |
| Toyota Tacoma |
84,068 |
92.462 |
-9% |
| Dodge Ram Light Duty |
79,945 |
114,860 |
-30% |
| Toyota Tundra |
76,516 |
82,840 |
-8% |
| GMC Sierra |
64,876 |
73,477 |
-12% |
| Dodge Ram Heavy Duty |
48,999 |
70,397 |
-30% |
| Chevrolet Silverado HD |
46,263 |
74,615 |
-38% |
| Ford Ranger |
41,303 |
42,970 |
-4% |
| Chrevrolet Colorado |
32,351 |
41,211 |
-21% |
| Nissan Frontier |
23,572 |
34,048 |
-31% |
| Honda Ridgeline |
19,399 |
22,019 |
-12% |
| Chevrolet Avalanche |
18,301 |
28,567 |
-36% |
| GMC Sierra HD |
18,298 |
25,816 |
-29% |
| Dodge Dakota |
17,379 |
29,155 |
-40% |
| Nissan Titan |
17,185 |
33,073 |
-48% |
| Ford Explorer Sport Trac |
13,657 |
20,099 |
-32% |
| GMC Canyon |
8,684 |
11,360 |
-24% |
| Cadillac Escalade EXT |
2,400 |
11,360 |
-40% |
| Total Small (midsize) Pickup Truck Sales |
244,569 |
300,193 |
-19% |
| Total Large Pickup Truck Sales |
823,927 |
1,091,573 |
-25% |
| Total Pickup Truck Sales |
1,068,496 |
1,391,766 |
-23% |
Source: SEMA